Tencent Music Entertainment Group (“TME”) has announced a strategic partnership with Galaxy Corporation, the agency representing global superstar G-Dragon, for his upcoming regional tour. This collaboration marks a significant advancement in TME’s efforts to enhance its global presence and position in the international music landscape. TME will serve as the exclusive tour partner for G-Dragon’s concerts across various markets, including Southeast Asia, the Middle East, Hong Kong, Macao, Taiwan, Australia, and New Zealand.

    During the signing ceremony on 17 October, TC Pan, Group Vice President of Tencent Music Entertainment, emphasized the partnership’s importance, stating that “Working with a renowned global artist like G-Dragon aligns seamlessly with TME’s vision of connecting international audiences with exceptional music experiences”.

    Galaxy Corporation CEO Yongho Choi also expressed enthusiasm for the partnership and highlighted plans to integrate AI, AR, mixed reality, and robotics into the concert experience. TME has been actively broadening its international reach through initiatives like its Global Music Outreach program, which promotes Chinese artists on global platforms. With this strategic partnership, TME aims to elevate G-Dragon’s overseas tour experience, offering fans new ways to connect with his music while further establishing TME’s influence in the global music industry.

    News Source: https://www.prnewswire.co.uk/news-releases/tencent-music-entertainment-group-inks-strategic-partnership-with-galaxy-corporation-302278972.html