A long time ago, where the sea meets the mountains, there was a magical forest. Every tree there was a brand. Some have just sprouted from the soil, some have grown enough to establish their trunks, and some have been around for centuries. On these ancient trees, every leaf tells the brand’s history.

In this forest full of life and energy, there lived an ancient and unknown tribe. The tribesmen were hardworking and brave guardians of trademarks; defending the brand forest was their life’s mission, and one they passed down through generations. 

When a brand is still a seedling, the guardians of trademarks take out their tools and examine the brand for any defects, like whether it lacks distinctiveness, whether it includes any elements forbidden from registration, whether it included any negative elements, and whether the brand will lead to any confusion among the relevant public.  After these meticulous checks, a healthy, plump seedling is placed in the soil to grow.

While the seeds quietly absorb nutrients in the soil, the trademark guardians put up a protective fence - they apply for trademark registration, delineate the scope of protection of the trademark (regional scope, goods/service scope), and delineate the brand territory. All this reduces trouble during the brand’s future growth.

Then one day, the seeds finally break out of the soil and the brand officially enters the market. This is the festival celebrated by the trademark guardians singing and dancing! At the same time, the trademark guardians do their utmost to ensure that the previously installed fence (trademark registration) is strong and effective, and once again check for gaps to avoid pests creeping in and stealing the brand’s nourishment.

As the seasons pass, the seedlings grow under the spring rain, summer wind, autumn fog, and winter snow into strong trees. As each leaf falls off the trees, the trademark guardians carefully sort and organize them, collecting it all into a treasure chest. This is for the brand's use, evidence of popularity and widespread use. In the event of a dispute, it will be extremely important, affecting the success or failure of the case.

With the nourishment from mother earth and the sunlight, the brand tree blossoms, and the sweet and delicious fruit is well-known throughout the land. It also attracts some uninvited guests. In an attempt to steal the brand’s fruit, the fully armed trademark guardians fight the thieves. Day and night, in front of the computer, at the investigation site, in the court, at the negotiating table, they exert great efforts to maintain the brand.

Ten years pass in a flash, the brand goes through many hardships on the market, others may have forgotten how much time has passed, but the trademark guardian’s clock has never stopped, recording all time limits, whether ten or twenty years, always renewing the trademark on time and continuing to protect the brand.

This is the story of the trademark tribe and their ordinary but glorious mission. The road ahead is still difficult, but hope for their future success is in everyone's heart.