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Top 10 countries with the most influential brands in 2018
date: 2019-02-15

China's State Grid, Tencent, Haier, Huawei, Tsingtao, Sinochem and Air China are among a total of 38 Chinese brands that made a list of the world's 500 most influential brands, according to consulting and research firm World Brand Lab.

The ranking, published annually since 2004, was based on three key indicators – market share, brand loyalty and global leadership – for more than 20,000 brands worldwide.

As the 2018 edition of the World's 500 Most Influential Brands showed, the US had 223 brands, retaining top position; and France and the UK ranked second and third with 43 and 42 brands respectively.

Here are the top 10 countries with the most influential brands in 2018.

No 1 US      Representative brands: Google, Amazon, Apple, Coca-Cola

No 2 France  Representative brands: L'Oreal, Louis Vuitton, Chanel, Cartier, Dior

No 3 UK      Representative brands: Vodafone, BP, HSBC

No 4 Japan   Representative brands: Canon, Sony, Toyota, Panasonic

No 5 China  Representative brands: State Grid, Tencent, Haier, ICBC

No 6 Germany      Representative brands: BMW, Mercedes-Benz, Volkswagen, Audi

No 7 Switzerland  Representative brands: Nestle, Credit Suisse, Rolex, UBS

No 8 Italy        Representative brands: Gucci, Prada, Ferrari, Fiat

No 9 Netherlands  Representative brands: Shell, Philips, Heineken

No 10 South Korea Representative brands: Samsung, Hyundai, SK Holdings

No 10 Sweden      Representative brands: IKEA, H&M, Electrolux, Absolut Vodka


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