In response to the increasingly close intersection between artificial intelligence and brand protection, the International Trademark Association (INTA) announced the adoption of a set of preliminary core principles to help guide policymaking in the field where artificial intelligence and intellectual property intersect.

    The resolution was adopted at the Board of Directors meeting held during the INTA 2025 Annual Meeting in San Diego, California, in May 2025.

    Due to recent technological developments enhancing the availability of artificial intelligence tools and generative AI applications, and reducing the financial and technical barriers to using such tools, the Association recognized the importance of developing a regulatory framework around AI—one that considers the protection of users and third-party intellectual property.

    The newly adopted principles emphasize the importance of balancing innovation with the protection of intellectual property. The main points include:

    Recognition of Human Contribution: Applicable laws and regulations should recognize the source of input and output, distinguishing between human and machine contributions. This can ensure fair returns for human creativity while avoiding unnecessary disclosure requirements.

    Human Oversight in Intellectual Property Decisions: Final decisions regarding the registrability, protectability, validity, or cancellation of intellectual property should be subject to human oversight. AI may be used to reduce errors in judicial or administrative systems, but the final decisions must be made by humans.

    Transparency and Consumer Trust: Transparency is crucial when using AI to create goods, services, and content. Consumers should have access to information about the use of AI and the identity of the responsible parties, especially when there are significant legal implications or potential harms involved.

    Protection of Proprietary Information: While transparency is very important, it must be balanced with the need to protect trade secrets and proprietary information.

    These principles were developed by INTA’s AI Advisory Group through extensive research and collaboration. This initiative reflects the Association’s commitment to offering thoughtful and timely input on the development of regulatory frameworks around artificial intelligence.

    Heather Steinmeyer, INTA’s Chief Policy Officer, stated: “By adopting these core principles, INTA is empowered to lead the discussion on AI regulation and help ensure that intellectual property is protected in this new era of technology. We hope to continue refining our policy positions to contribute to a global dialogue that better supports the safe development of artificial intelligence.”

Source:http://ipr.mofcom.gov.cn/article/gjxw/gfgd/202506/1991934.html