Brand Finance, a well-known British brand value consulting company, released the "2021 Global 500 Most Valuable Brands" (Global 500 2021). Apple rose to the first place with a brand value of $263.375 billion, an increase over the previous year which was 87.4%. Amazon, Google and Microsoft also entered the Top Four. China’s Industrial and Commercial Bank of China and WeChat entered the top ten; Huawei fell out of the Top Ten and ranked 15th.

    The world's top 500 brands are valued at US$7152.6 billion. Among them, 47 technology brands are worth US$998.9 billion, 45 retail brands are worth US$934.9 billion, 67 banking brands are worth US$881.5 billion, 27 media brands are worth US$654.2 billion, 25 car brands are worth US$522.2 billion, and 34 are telecom brands. Brand value is US$508.7 billion, 33 insurance brands are valued at US$316.5 billion, 20 oil and gas brands are valued at US$294.2 billion, 26 engineering construction brands are valued at US$245.9 billion, 15 commercial service brands are valued at US$203.2 billion, and 19 apparel and accessories’ brand value is 199.1 billion US dollars.

    In terms of the countries these brands belong to, 197 American brands are valued at US$3,280.7 billion, 77 Chinese brands are valued at US$1422.3 billion, 34 Japanese brands are valued at US$459.9 billion, 22 German brands are valued at US$418.4 billion, and 32 French brands are worth US$288.2 billion, ten Korean brands valued at US$196 billion, 19 British brands valued at US$174.7 billion, 15 Canadian brands valued at US$114 billion, 12 Indian brands valued at US$89.4 billion, seven Dutch brands valued at US$89.2 billion, and eleven Swiss brands valued at US$82.7 billion.

    Source: China IP News