Lareina Cui

/Trademark Attorney
Professional fields
Trademark registration, IP Strategy Consultancy, Trademark Objection, Trademark Prosecution, IP Litigation, Licensing,Copyright
Technical fields
Profile
Ms. Cui graduated from China Agricultural University with a Bachelor of Laws degree in Law and later from Renmin University of China with a Master of Laws degree. Before joining Kangxin, she worked as a clerk for the Intellectual Property Tribunal of the Supreme People's Court, specializing in research and judicial assistance in trademark and copyright law. She was involved in assisting the adjudication of many influential intellectual property cases in China. During her tenure, she served as the responsible editor for "Intellectual Property Adjudication Guidance" and participated in several national intellectual property meetings and trainings, acquiring rich theoretical knowledge and practical experience in the fields of trademarks and copyrights. After joining Kangxin in 2011, she handled a large number of cases including trademark applications, trademark oppositions, invalidation, administrative litigation, and copyright registration. She has provided many well-known domestic enterprises with professional legal opinions and trademark strategy planning, helping them improve their intellectual property management.
Education and experience
  • 2003 Graduated from Beijing Agricultural College with a major in Law.
  • 2003 Joined the Intellectual Property Tribunal of the Supreme People's Court.
  • 2006 Graduated from China Agricultural University with a Bachelor of Laws degree.
  • 2011 Joined Kangxin Partners P.C.
  • 2013 Graduated from Renmin University of China with a Master of Laws degree.
Memberships
  • Lecturer in the Intellectual Property Protection Service Expert Database (Training Category) of the Beijing Patent Agent Association.
  • Vice Director of the Trademark Professional Committee of the Capital Intellectual Property Service Industry Association.
Honors and awards
  • 2022 Named as a Gold Service Individual in Trademark Agency by the China Trademark Association.
Published articles
  • The Importance of Trademark Application and Choosing the Right Trademark Category, China Trademark magazine, June 2023.

  • Discussion on 'Abandonment of Trademark Exclusive Rights', China Trademark magazine, July 2022.

  • Analysis of Malicious Registration of Others' Trademarks, China Trademark magazine, June 2021.

  • Boundaries of Indicative Reasonable Use of Trademarks, China Trademark magazine, July 2020.

  • Brief Analysis of Idiom Trademark Registration, China Trademark magazine, March 2019.

  • The Effectiveness of Copyright Registration Certificates and Trademark Registration Certificates, Trademark Announcements in Determining Prior Copyright Ownership, China Trademark magazine, March 2017.

  • Special Minefields in Trademark Registration, China Trademark magazine, September 2016.

  • Embarrassing Situations after a Trademark Encounters 'Cancellation after Three Years', China Trademark magazine, June 2016.

  • When Character Images Encounter Trademarks, China Intellectual Property magazine, September 2015.


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