Luna Zhang

Senior Counsel/Attorney at law/Trademark Attorney
Professional fields
IP strategy and consultation, IP protection and enforcement espeically in Anti-counterfeiting, Trademark Prosecution and litigation, Domain Name and copyrights consultation and protection
Technical fields
Profile
Luna is an accomplished IP Counsel and Attorney with over 18 years of significant experience in the field of intellectual property. Currently, she plays a pivotal role at Kangxin Partners, one of China’s largest and oldest IP firms, where she leads a global IP team focused on delivering tailored, comprehensive IP solutions for international clients. Her extensive background in the industry has given her a deep understanding of the unique challenges faced by IP owners, enabling her team to devise proactive and insightful strategies for effective IP management and enforcement. Before assuming her current role, Luna served as a representative for CompuMark, Markmonitor, and DWPI within Clarivate Group in China from 2013 to 2018. In this capacity, she was instrumental in localizing Clarivate services and fostering robust relationships with clients across corporations, law firms, and government institutions. This experience further solidified her reputation as a trusted advisor within the IP community. Earlier in her career, Luna sharpened her legal expertise as a Trademark Lawyer at Unitalen Attorneys at Law in Beijing and as a Legal Counsel at Centuryven Group in Hong Kong. This diverse experience has enriched her understanding of the intricacies of IP law and its practical implications for businesses. Over the course of her career, Luna has successfully managed high-profile cases for renowned international brands, utilizing data analytics to inform strategic IP decisions and enhance enforcement effectiveness. Her commitment to staying abreast of industry trends and technological advancements ensures that her clients receive innovative, cutting-edge advice that propels their IP initiatives forward.
Education and experience
Memberships
  • Member of INTA
  • Member of FICPI
  • Member of Marques
  • Member of AIPPI
Honors and awards
Published articles

    Chinese brands go global, 2014

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