Lichun Zhao

Partner/Trademark Attorney
Professional fields
Trademark Prosecution, Trademark transfer and license, Trademark strategy analysis, Copyright, Customs Issues, domain names
Technical fields
Ms. Zhao graduated from Hebei Agricultural University with a major in Horticulture and holds a Bachelor of Agriculture degree. Since joining Kangxin in 2003, she has been engaged in trademark work, including trademark business prosecution, dispute resolution, and other services. She is familiar with domestic and international trademark application procedures and protection systems and has accumulated rich experience in aspects like trademark application, search, opposition, disputes, transfer, licensing, overseas layout and protection of trademarks, and strategic analysis of trademarks. She provides domestic and international clients with trademark registration processes and services related to the Madrid international trademark registration. She is also familiar with the registration and protection processes of copyright for works and computer software, domain name registration, and domain name disputes, providing comprehensive intellectual property protection services for clients.
Education and experience
  • 2003 Graduated from Hebei Agricultural University with a major in Horticulture, earning a Bachelor of Agriculture degree.
  • 2003 Joined Kangxin Partners P.C.
  • Expert in Foreign-Related Intellectual Property Services of Zhongguancun.
  • Expert in Guiding Overseas Intellectual Property Dispute Response in Zhejiang Province.
  • Expert in Guiding Overseas Intellectual Property Dispute Response in Jiangsu Province.
Honors and awards
  • 2023-2024 Recognized as Trademark star by Managing Intellectual Property IP Stars
  • 2024 Ranked as Recommended Individual in Prosecution and Strategy by World Trademark Review 1000
  • 2023 Recognized as Recommended Individual by Legal 500
  • 2023 Appointed as an Expert in Guiding Overseas Intellectual Property Dispute Response in Jiangsu Province by the Jiangsu Province Intellectual Property Protection Center
  • 2021 Rated as one of the second batch of overseas intellectual property dispute guidance experts by Zhejiang Intellectual Property Protection Center
  • 2019 Received the Outstanding Contribution Award from AIPPI China
  • 2019 Recognized as a Gold Medal Service Individual in Trademark Agency by the China Trademark Association
  • 2018 Designated as a Foreign Intellectual Property Service Expert by the Zhongguancun Intellectual Property Promotion Bureau
Published articles
  • The 'Use' Issue in the Process of Trademark Protection in the United States, China Intellectual Property Magazine, 2017

  • Key Points for a Smooth Trademark Transfer, China Trademark Magazine, December 2016

  • Trademark Application Through Madrid Systems Is Much Important In The Trademark Protection Overseas, 2012

  • The Use of Copyright in the Trademark Cases, China Intellectual Property Magazine, 2011