On May 10, 2026, at the conference of the 10th China Brand Day, Fuzhou Tastien Catering Management Co., Ltd., fully supported by Kangxin Partners, P.C. as the counseling institution, successfully obtained the authoritative certification of "AAA-Grade Well-Known Trademark Brand" from the China Trademark Association by virtue of its outstanding comprehensive strength and brand influence. This is not only another landmark achievement in the field of brand construction for China's catering industry, but also a vivid practice of Kangxin empowering the enhancement of clients' brand value with professional intellectual property services.

AAA-Grade Well-Known Trademark Brand

Based on the Evaluation Specifications for Well-Known Trademark Brands (T/CNTA002-2022) and its relevant revised versions, this "AAA-Grade Well-Known Trademark Brand" evaluation revolves around five core dimensions: "law, management, market, finance, and social responsibility," which are further detailed into 18 secondary indicators and 42 tertiary indicators, constructing a scientific, rigorous, and multi-dimensional evaluation system. Participating enterprises must undergo strict auditing by third-party institutions, on-site evaluations, and final reviews by industry experts, and obtain the honor only after public announcement with no objection, the authority and value of which are self-evident.

As the counseling institution for Tastien’s certification this time, Kangxin deeply felt the heavy responsibility and was highly honored. During the counseling process, Kangxin gave full play to its professional advantages and rich experience in the field of intellectual property, strictly aligned with the evaluation standards, and assisted Tastien in systematically organizing and comprehensively demonstrating its outstanding achievements in legal rights protection, brand management systems, market influence, financial performance, and social responsibility practices.

In March 2025, Kangxin assisted Tastien in achieving a breakthrough victory in the invalidation cases against trademarks such as "Ta Bei Ting" (塔贝汀). In this case, Kangxin's agents fully argued the strong correlation between goods such as "hamburgers" and "pizzas" in terms of sales channels and consumption scenarios, and by virtue of active evidence presentation regarding the extremely high reputation of the Tastien brand, successfully broke through the group restrictions of the Classification of Similar Goods and Services in the invalidation declaration, achieving cross-group protection for Tastien's trademark rights. This case not only cleared the source of market confusion for Tastien through legal means, but also fully reflected Kangxin's profound expertise in handling complex trademark rights enforcement cases.

Tastien’s acquisition of the AAA-Grade Well-Known Trademark Brand certification this time is an important milestone in its brand development history, and also a full affirmation of Chinese chain catering brands strengthening their core competitiveness and accelerating brand construction. As a professional institution established for over thirty years that can provide all-round intellectual property legal services, Kangxin always upholds the service concept of "professionalism as the foundation, client first," and is committed to providing clients with strategic layout, dispute resolution, and high-value operation services covering the entire life cycle of intellectual property.

In the future, Kangxin will continue to join hands with Tastien and more outstanding Chinese enterprises to deeply mine brand value, build a solid moat of intellectual property, help more Chinese brands shine on the global stage, and contribute professional intellectual property strength to the high-quality development of China's economy with professional, specialized, and focused services.