Recently, the 22nd China International Agricultural Trade Fair (hereinafter “Ag Trade Fair”) was held at the National Exhibition and Convention Center (Tianjin). The Tianjin Municipal Intellectual Property Administration organized the Jinnan District Intellectual Property Administration and the Binhai New Area Intellectual Property Protection Center to form a “1+1” professional service team stationed on site throughout the event. Focusing on the needs of the agricultural sector’s international development, they provided more than 500 instances of professional support in IP awareness, protection, and rights defense for Chinese and foreign exhibitors.

    On-site personnel set up an intellectual property service workstation to offer professional services such as IP policy outreach, legal consultation, technical appraisal, and dispute mediation. Addressing international exhibitors’ strong interest in China’s IP protection policies, cross-border infringement risk alerts, and multilingual legal consultations, rights-protection staff from the Binhai New Area IP Protection Center provided precise and professional responses. In view of domestic exhibitors’ key concerns—brand building, combating infringement and counterfeiting, and cross-border e-commerce sales—the team customized a “multi-department coordination + full-chain service” model, selecting six staff members experienced in agricultural IP rights protection and cross-border services. Working jointly with market regulation and agriculture and rural affairs departments, they established a rapid response mechanism for IP protection to efficiently address enterprise needs.

    With respect to “Jinnong Boutique” enterprises’ concerns over standardized use of geographical indications, brand cultivation, and cross-border trade, the team promoted direct connections between Tianjin companies and multinational exhibitors, helped screen for potential brand infringement risks, and enhanced the market recognition and core competitiveness of products such as Dagang winter jujubes and Chadian grapes. At the same time, they strengthened IP protection awareness among Chinese and foreign exhibitors, injecting rule-of-law safeguards into international agricultural cooperation. Regarding cross-border IP protection issues, they leveraged multilingual services and risk-warning assessments to help exhibitors from SCO member states effectively avoid IP risks, fully demonstrating the professionalism, precision, and warmth of Tianjin’s IP services.

    Next, Tianjin will continue to focus on leveraging intellectual property to support the high-quality development of modern agriculture and the exhibition economy. For key agricultural industries such as grains and oils, fruits and vegetables, and livestock and poultry, it will provide regular guidance on standardized use of geographical indications and conduct brand infringement risk screenings. It will proactively align with the needs of agricultural business entities, offer customized consulting, and support the promotion and application of new varieties and technologies. Tianjin will also deepen coordination with agricultural authorities, enhance sectoral quality and efficiency through specialized safeguards, help increase farmers’ incomes and prosperity, and raise the sails of intellectual property to propel high-quality development in agriculture and rural areas.

Source:https://ipr.mofcom.gov.cn/article/gnxw/zfbm/zfbmdf/tj/202511/1993723.html