On December 3^rd, 2018, World Trademark Review held its annual Brand Strategy China Forum in Shanghai. The Forum was attended by IP owners and managers from global brands such as Siemens, Sony, Bosch, L Brands, P&G, and many others. Kangxin Partners was one of several IP firms who attended the day-long forum focused on managing brands in China. Topics of discussion included trademark litigation, brand protection on- and offline, and brand management in the changing legislative environment.

Kangxin set up an exhibition table to demonstrate the newly launched eService Platform, a trademark management tool built for IP owners. Trademark attorneys welcomed forum attendees and explained the main advantages of the platform – global AI trademark search, trademark application and monitoring, and many other functions created to simplify management of their IP assets in China and abroad.

With several informative panel sessions and a few networking breaks, the event was another successful trip for us down to Shanghai, and we hope to return in the future!