Luna Zhang

Attorney at Law/Senior Counsel, Trademark Attorney
Professional fields
IP Strategy Consultancy IP Enforcement, licensing, transaction Trademark Prosecution and Dispute Brand Protection Consultation
Technical fields
  • Ms. Zhang holds an LLM degree form EDHEC Business School and an MBA degree from ESSEC Business School in France. She started her IP practice in 2006 as an in-house legal counsel. Years later, she joined law firm and continued her career. Through her extensive experience, she has a better understanding of the needs of IP owners and fellow IP professionals.
  • Throughout her career, Ms. Zhang has advised international clients on a wide range of intellectual property issues, working on cases related to strategy, prosecution, and enforcement. Staying on top of the recent trends in the legal industry and elsewhere, Ms. Zhang also gained experience in the analysis and application of IP big data on IP strategy and enforcement.
  • Based on her knowledge and experience in the IP practice, Ms. Zhang is committed to providing proactive, insightful advice to clients on establishing ideal IP strategies as well as enforcing their IP rights.
  • Education and experience
    • INTA member
    • AIPPI member
    • ECTA member
    • FICPI member
    Honors and awards
    Published articles
    • “Chinese brands go global”

    • Speeches:

      2020 INTA Roundtable - Comprehensive Brand Protection Strategy in China

    • 2017 INTA China Chapter Meeting - International Top100 Brands Ranking - Trademark Interpretation

    • 2015-2016 China Institute of Technology Corporation Trademark Training - How Chinese Enterprises Go Global

    • 2013-2017 Invited Lecturer by China Trademark Association at China Trademark Festival - Global Trademark Data Sharing and Interpretation